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Recruiting through social media: Do Job Boards matter? [infographic]

 

The internet has all but eliminated the classified sections of newspapers. Will social media kill online job boards?

TribeHR is hiring a new developer, and we've been careful to track how people get to our job ad, how long they stay, and whether or not they apply.

Our findings are valuable for anyone looking to recruit staff, predict the future of HR, use new technologies in their recruiting process, or make sure their business is more social—from top to bottom.

Recruiting through social media. Do job boards matter? A new Tribe H R case study on social and mobile recruiting. Social and mobile media channels provide us with exciting new advertising opportunities to get the word out about our products ... but what if your products is a job opening? At TribeHR we dug into our own job postings to see what all this buzz is about. This graphic summarizes our findings. You can also see our postings in action (and maybe subscribe to notifications) at tribehr.com/careers. How people found our jobs ads: Other links: 4%. Email: 23%. Social media: 35%. Corporate Website: 38%. Be leveraging email and social media, we reduce the need for paid links and ads, spread our message with less effort, and benefit from word-of-mouth recruiting. Share on all channels: Be sure to get the word out about your jobs on multiple channels. Use social media tools like facebook and twitter to get people sharing your link for you, but don't forget to use email. Your email lists are easily forgotten. Infographic.

 

TribeHR's amazing applicant tracking system makes it easier for you to find, hire, and recruit the best people for your organization. Sign up for a FREE TRIAL today!

 

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Comments

Thank you for this powerful summary. It cleary shows the importancce of using social networks, and especially the new technologies that support social networking nowadays. Brilliant! 
 
 
 
Nelson.
Posted @ Wednesday, November 09, 2011 12:59 AM by Nelson Kaputo
We're glad you like it, Nelson. Thanks!
Posted @ Thursday, November 10, 2011 8:29 AM by Paul Baribeau
I'm curious as to how your title and findings relate. Your title asks Do Job Boards Matter? But if you didn't post the position on a job board how could you compare and contrast the findings?  
 
I do love the idea of asking visitors to signup for SMS or email alerts for future listings however. That's a great employer branding opportunity.  
 
Did you end up making a hire from your efforts or are you still looking? Also, I'm curious how much time was put into the Social aspect of it? You've got to put a value on your time spent so the cost is not truly $0.
Posted @ Sunday, November 13, 2011 8:27 PM by Jennifer
This is a fascinating study and you clearly have the metrics to back up your claim that social media networks could surpass online job boards. In my recruitment efforts at OpenView, I certainly am seeing fewer and fewer hires made from online job board applicants. My question is this however - do you have the search capabilities to narrow down your job search based on years of experience, function, degree required, etc on social networks?
Posted @ Monday, November 14, 2011 9:04 AM by Vic Mahillon
Jennifer: The title is meant to be provocative. We're simply making the case for social and mobile recruiting. People will have to do their own testing to see if they can justify cutting out job boards entirely. Obviously that'll depend on exactly what type of talent they're looking for. With respect to our Dev Ops Lead position: it's still open (we're looking to find someone amazing)—though most of our past hires have been through social channels, so our experience has certainly been positive. 
 
Vic: I would argue that the biggest strength of social recruiting is that people self-select, and only refer the position to people or groups of people that they know are qualified. That said, social services like LinkedIn and Facebook have a number of ways to narrow down the target audience, and ATS's like TribeHR can make refining the candidate pool easy, too. 
 
Great questions. Thanks so much for your insights!
Posted @ Thursday, November 17, 2011 10:38 AM by Paul Baribeau
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